Wanna know how to overcome your fear of public speaking?

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Photo Credit: Promise Studios (www.promisestudios.org)

Hey!

So, you’re in your community doing positive things. People know you. People like you. They trust you. Then one day, a lady from your church asks if you could be this week’s speaker for her weekly women’s group meetup of entrepreneurs. What do you do? Should you go? Should you respectfully decline? Is your brain even working right now because of how fearful you are the minute she uttered the word “speaker”??

Relax. I got you on this one:-)

Ok, so I know there are TONS of books on this topic and how to get over your fear of speaking publicly. There are books telling you how to stand, what to think about, how you should structure your talk, etc. I’m not going to get into any of that. I made a promise to myself and to the world for that matter a long time ago that I would only give advice that I knew from experience had actually worked. If I’m not sure, I simply don’t speak on it. That said, in my opinion, the way to overcome the fear of speaking publicly is to (drum roll please)… SPEAK PUBLICLY! It’s one of those skills you get better at by doing- not training for it or reading about it. I’m not saying training or reading is bad, but in my experience, the quicker you jump out there in the water, the quicker you are able to gain the confidence necessary to hold someone’s attention.

For some reason, I have a “jump in” spirit. I tend to jump in the water because I know even though it’s cold, it will feel better in just a little while. I remember one of my first speaking engagements after becoming an attorney was for a group of film makers in NYC. I was sitting on a panel with another attorney who had much more experience than I had, and she was a lot more polished in her presentation (in my opinion). To say I was nervous and intimidated would be a huge understatement! I was horrified. I held myself out as an entertainment attorney when meeting people, but at the time most of my experience was on the music industry side of things. I don’t even think I had a film client back then. The moral of the story is that I certainly did not feel “ready” to commit to being on anyone’s panel, but I remember at the end of that night receiving “thank you’s” and comments like “great insight” from quite a few people. True- perhaps I did not have as much experience as the other panelist. However, I learned 2 things that night:

1. There is always someone in the room who knows less than me, which means whatever I’m sharing (regardless of how remedial it may seem to me) is actually helping someone and is therefore relevant; and

2. It’s not always what you know, but rather how you share what you know. I recall instinct kicking in that night and during my speaking I went off on this tangent about “what if” this happened in film and “what if” that happened. I was proposing alternative business models to distributing films. By going with this “what if” scenario, what I accidentally did was ENGAGE the audience I was speaking to. So, what was supposed to be me speaking TO a group of people became me speaking WITH a group of people. And, since we were all throwing ideas out there anyway, who’s to say my ideas were wrong? After all, I said “what if”…

In closing, by accepting invitations to speak very early in my career, I quite naturally became better at learning the craft of it all, but also at learning what I like to call the “language of people”. I’m not talking about the English language either. I’m talking about that energy in the room that tells me when I’m dull or when I’m being too technical or when I need to appeal to their emotions. I gained all of this knowledge by simply jumping in. Today, I’m still not perfect, but I’m better and not really nervous at all when I address a room. So, my advice to you the next time Ms. Sally invites you to speak to her weekly book club…is to jump in! Say yes. Everything will be ok in just a little while:-)

Happy Jumping,

Priscilya

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Photo Credit: John Cunningham

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Fun: The New Normal in Business & Life

Hawkes Law Group was founded in 2008- not too long after I had passed the NY Bar Exam. Early on my goal was simply to make money. I had a NYC lifestyle to support, student loans, and now business expenses. While I’m grateful for every experience I’ve lived through between 2008 and the present day because it made me who I am today, I’ve always felt like something was missing. It seemed like no matter how much I improved professionally, there was this emptiness at my core. I discovered in late 2013 that what was missing in my business and life was FUN. Now there had certainly been some fun moments during all those years, but fun was no longer normal for me in a given week. It had become the exception rather than the rule. “What about vacations?” you might ask. What’s that??? Haha.

Since integrity is of the utmost importance to me as a person and as the Founder of a law firm, I will not say that I have completely figured out the “science of fun” in business and how it ultimately turns into dollars. What I will point out, however, is that I’ve closed a sizable amount of business this year while being away doing something fun. In some instances I was paid while I was away via PayPal. In other instances an appointment was scheduled and I had money waiting for me as soon as I got back to NY. I believe it’s due to being in a relaxed state of mind free of anxiety or worry. Whenever my state of being is carefree, things in my business and life seem to fall into place, and problems seem to fix themselves.

I can’t prove that you will actually make money from doing this, and I’m not even claiming to be an expert in how all this works, but I am officially a believer in incorporating “INTENTIONAL FUN DAYS” in the work week. Every business is different so there’s no formula but the point is to be intentional about having fun. In the same way I would carve out 3 or 4 hours to work on a client matter, I now carve out anywhere from a few hours to a few days of fun time. (Yes, I said days). I’ve taken mini 2 day vacations on a Tuesday and Wednesday and returned to NY first thing Thursday morning. It’s all still new for me, but I’m loving my results so far and I’m excited to see where this new habit takes me. If you try it, let me know how it goes for you!

To Intentional Fun Days,

Priscilya Hawkes

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Happy Spring!!

Don’t you just love this time of the year?

I know I do. I’ve already had a delicious brunch with fresh fruit, and now I’m headed to the beautiful Central Park for an afternoon stroll. I’m pretty sure that stroll includes a stop at YogurtLand for some frozen yogurt:-)

Before I go, I wanted to offer you the opportunity to fall in love- with your business that is! Not with me- although I do love you anyway…even if we’ve never met in person:-) This is for you if you feel unorganized and “all over the place”, and want to know what you should be focused on when you wake up in the morning. I mean it’s one thing for you to run your business, but it’s a completely different ball game when you run your business with clarity, purpose, and desire. You start to actually LOVE what you’re doing as you should! I find that many people have no clue what they truly want out of life. So, they create these business models that they actually HATE! They basically create JOBS, which is not why you go into business. Then, there are some people who are not clear about why they are doing any of this. It’s the whole “why was I born?” dilemma. Finally, I meet people who have essentially stopped dreaming. They think imagination and dreaming are for children under the age of 7. THIS way of thinking is the downfall of mankind. It’s a direct contradiction of who we are, and how we are designed to BE here on Earth.

Anyway, not to get too deep on a beautiful Saturday afternoon, but if you are looking to fall in love with your business again, or perhaps start something new, you may want to take advantage of my Business Spring Cleaning Teleseminar. Details will be revealed soon. For now, just giving you a heads up that it’s on the way!

In the spirit of transparency, just want you to know that you haven’t heard from me in a while because I had to fall in love with MY business all over again. So, I’m honored to share my journey and walk you through the same process that I went through, so that you can start seeing the results YOU want in life- not the ones society says you deserve…big difference.

Happy Saturday!

Priscilya

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Attention All Bloggers

Happy New Year Everyone!

I hope you are enjoying your 2014 so far. As of this year, the Hawkes Law Group blog is getting a total makeover. Without giving away all the goodies, I’ll just say that the goal is to make the blog more of a “resource center” for entrepreneurs and entrepreneurial types in the entertainment industry- meaning we will still feature law related content, but also many other areas that are useful for entrepreneurs.

That said, we would like to offer you a spot on our new site if you: (1) are a blogger who regularly contributes to your blog at least once a week, (2) your content currently already helps entrepreneurs and/or entrepreneurial types in entertainment, and (3) you are interested in getting in front of a new audience.

If this sounds interesting, please send an email to Priscilya Hawkes. The address is phawkes (at) hawkeslawgroup (dot) com. In the subject, please put “Blogger Opportunity”, and in the body of the email please include a link to your blog as well as a quick introduction about yourself (2-3 sentences is cool).

Thank you for reading and have an awesome day!

Sincerely,

Priscilya Hawkes

Founder

Hawkes Law Group P.C.

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Happy Holidays!

Happy Holidays from Hawkes Law Group. Enjoy your friends and families, and be safe!

Sincerely,

Hawkes Law Group

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Selling Tips from the movie: Miracle on 34th Street

A law firm that talks about sales? Absolutely! We are all in the business of selling ourselves even when we’re not trying. As entrepreneurs and creative people, brushing up on our “people” skills will always be beneficial to our brands, our businesses, and even those occupying the same space around us.

My mentor, Jerry Acuff, is a master when it comes to selling. I thought his recent blog post, Selling Tips from the movie: Miracle on 34th Street was an excellent read, and wanted to share it with you.

Need to become better at selling yourself? Keep in touch with Jerry after visiting his page to read the post. You won’t be disappointed!

Happy Holidays,

Priscilya Hawkes

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Gift To You

Pre-Black Friday Offer!

For those of you that don’t know me personally, my name is Priscilya Hawkes, the founder of Hawkes Law Group P.C. I want to first say, “Thank You”!

I have received so much love and support since Hawkes Law Group opened its doors in 2008. It’s been an amaaaaaazing journey, and my success would not have happened without you. I know many of you are struggling in your business. You are trying to figure out how to get more clients or customers, or you already have enough work on your plate, but you are exhausted all the time and have no freedom whatsoever! Even worse, some of you have been sued by an employee and do not know what to do, or you are trying to figure out what this new Obamacare stuff means for your business. To my entertainers, I know you guys are being pursued about production situations and management contracts, or your artist is about to be signed so you want to make sure you lock them into a situation with you. No worries, I got you:-) As a token of my appreciation I would like to make you a “Pre-Black Friday” offer you won’t be able to refuse:

2 Hours, 2 Contracts, $900.

What this means is that you will receive 2 hours of one-on-one time with me to go over all of the problems in your business (normally $1,250), and walk out the room with solutions. You will also receive 2 custom drafted agreements or 2 custom drafted letters that may be up to 3 pages in length (normally $300+). You receive these services for the “Black Friday” price of $900. Simple. If you have not worked with me before, check out http://www.hawkeslawgroup.wordpress.com to get an idea of what it is I do.

To take advantage of this offer, simply go to http://www.paypal.com, log in or sign up, then click on “Send Money” and follow the steps. You will send $900 USD to phawkes (at) hawkeslawgroup.com. In the message area, please leave your first and last name and a telephone number where I may reach you to schedule our appointment. Unless you request another location, all appointments will be at my office at 1350 Avenue of the Americas (55th & 6th) in NYC.

This offer ends at 11:59pm on Friday, November 29, 2013.

Happy Thanksgiving! Be safe and remember to smile…it’s contagious:-)

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Need An extra $1,500 Per Month?

Although we are a law firm, we are committed to sharing any information that helps you grow your business and your bank account.

Just one short week ago, a client of the firm who specializes in film production followed advice given to him during our “Emergency Business Development Strategy Session” . He is working on his own film project but wanted to find a way to make what I call some “in the meantime money”. Obviously a lot goes into the creation of a film, then when it’s complete it may or may not be monetized in a “timely fashion”-if at all. So the mission was clear when we sat down to meet: Show him the money!

There’s too much to it to post here, but the advice resulted in him landing his first client ever, and that client being willing to pay him $1,500 for him doing what most people in that profession get $1,000 or less for. This all happened literally 1 day after our Emergency Business Development Strategy Session.  Here’s what I helped him with:

1. Creating value
2. Communicating that value to prospects (a la The Sales Conversation)
3. Charging a fee that is higher than what most charge for the same service

We basically monetized a skill he already had. What skills are you able to monetize right now? Let me know in the comments, then go out and do it! If you’re an entrepreneurial type in entertainment, you’re going to probably want some “in the meantime” money until your project blows up. Today is a great day to go get it.

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3 Tips To Controlling Your Emotions While Selling

Here at Hawkes Law Group P.C., we have the privilege of serving business owners and entrepreneurial types in the entertainment industry. This means people are trusting us with their goals, dreams, and their life’s work. People are often attached to their businesses and brands in a way that is similar to a mother’s attachment to her child. This obviously is not a bad thing, but it can be in business if not managed and controlled properly.

As an entrepreneur the last thing you want to be doing is making emotional decisions. Things never turn out well. Check out what a mentor of mine, Jerry Acuff, has to say about controlling your emotions in business. His post refers to selling, which I think is perfect because as an entrepreneur, you’re automatically a salesperson! More on this in another post…

 

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WIIFM- A Business Owner’s Favorite Radio Station

**7-13-14 Update Below**

W- What’s
I- In
I- It
F- For
M- Me

This is a working post, so pull out a pen and paper or your Evernote app.

In preparation for your next prospect meeting or pitch:

1. Make a list of 7-10 things you know about your prospect.

2. Make a list of all the benefits of buying from you.

3. Go to a client or customer, and ask them why they buy from you.

If you struggle with answering any if these three questions, you may not be tuned in to the entrepreneur’s favorite radio station- WIIFM. Turn it on today and commit to listening all day.

Report back on what happens in the comments!

***7-13-14 UPDATE***

The point of Question 1. above in this exercise was for you to be clear on who your target market is and what they care about. Another GREAT way for you to find out more about your target market if you are targeting high profile people or celebrities is to choose a celebrity, google their name, and next to their name put “Interview”. Lots of interviews will come up where they are doing what? Sharing! Talking! Venting! Explaining!

Be a sponge, soak it all up, then go back to Question 1 above and and see if you don’t have a better sense of what your target market cares about.

Let me know how it goes!

Happy Googling,

Priscilya Hawkes

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