A law firm that talks about sales? Absolutely! We are all in the business of selling ourselves even when we’re not trying. As entrepreneurs and creative people, brushing up on our “people” skills will always be beneficial to our brands, our businesses, and even those occupying the same space around us.
My mentor, Jerry Acuff, is a master when it comes to selling. I thought his recent blog post, Selling Tips from the movie: Miracle on 34th Street was an excellent read, and wanted to share it with you.