Clarity + Opportunity= Money

Coming Up With Ideas Is The Easy Part!

Turning Ideas Into Money Takes A Little More Strategy.

Happy New Year! The first month of the year just flew right by me. I hope you are enjoying your 2015 so far. I want to share something I learned in 2014 with you. I learned that being prepared for the life and success you want is the ONLY thing that matters. If you put in all of this work to get in front of the right people or be presented with the perfect opportunity, would you really know your next step? Would you know your end game? Would you know HOW to close the deal?

In 2014 I learned that deals are won and lost in the details. As an entrepreneur and an attorney, I have had my fair share of wins and losses. What I know for sure is that the moment I am clear on what exactly I seek to accomplish by being involved in a given transaction, magic happens. It’s the funniest thing. I don’t even have to know HOW I’m going to accomplish the goal. I just need to be 100% clear on what exactly I’m intending to do. Before learning this about myself, I’d run all over New York City trying to “make it happen” without even having a clear picture of what success looked like for me. Now, I don’t move forward unless I’m crystal clear on what I want. Only then will I begin to make phone calls, put business plans together, set up meetings, etc because my clarity makes it worth the effort.

So, in closing, I’d like to challenge you on this Friday evening as you start your weekend. Get clear! You have a new idea you’re planning to roll out this year? Get clear. What do you want the end result to be? If it’s all about the money- no judgment. How much do you want? Even better than that- how much value are you prepared to GIVE in order to get what you want?

Happy Friday! I hope you have a wonderful weekend of CLARITY!

Your Clear- Minded Friend,

Priscilya M. Hawkes,Esq.
Founder
HLG

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Entrepreneurship, Living, & Love

Hi! I’m the Founder of Hawkes Law Group, and I host a radio show called “The Learning Curve Radio Show: The #1 Radio Show To Learn From Other People’s Mistakes”. The show airs on WEHA Gospel 88.7 FM in the Atlantic City, NJ area and also streams live online at http://www.wehagospel887.com. Not near your computer? No worries! If you have a smartphone, download the “TuneIn Radio” application, and type “WEHA” into the search box. The radio station will come right up, and you’ll be listening from your phone in no time.

During the month of September of 2014, we’ve presented a special 4-week series on Entrepreneurship, Living, & Love. During the show, I have interviewed successful entrepreneurs from around the country that do not mind sharing their war stories and love life all in the same show! Building a business is one thing, but building a business with the woman or man of your dreams is another. Similarly, some of my guests have built their business while dating, and were able to speak to what that is like- the good, the bad, and the ugly. It’s been an awesome show full of information and fun!

We have already broadcast 3 out of the 4 weeks of the special series. There’s one week to go, which will air next Monday, September 29 @ 5pm EST. I’m inviting you to check out the show for a few reasons:

1. I know you’ll enjoy it– whether you’re building a business or not. We have fun while on the air, so I rate it “E” for “Everyone”!

2. Success leaves clues. If you ARE building a business or are thinking about it, listening to the stories of our guests will certainly be helpful as you continue or embark upon your journey.

3. Get your brand mentioned during the coveted drive time spot: 5pm-6pm EST. Be a sponsor. Leave your information in the comments box for details about this.

Whether you are local or overseas, you can tune in and listen! Check out the show, and feel free to give your feedback after you listen.

Happy Listening,

Priscilya Hawkes

 

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Growing Pains?

“Out of your vulnerabilities will come your strength.”
Sigmund Freud

Sigmund Freud had it so right! Sometimes when you’ve not been through something yourself and you hear quotes like this, it’s hard to relate. Well, let me tell you from personal experience that this 2014 has been FULL of moments leaving me feeling the most vulnerable I’ve probably ever felt. I recently had to put on my “Customer Service” hat for 3 different clients in order to compensate for the fact that they were unhappy with their experiences with Hawkes Law Group. This was no fun, and it also put a bit of a damper on my spirits because I’ve NEVER had an unhappy client prior to this year.

What I learned from these 3 experiences is that Hawkes Law Group is growing. While that’s a good thing, it occurred to me that if the firm is growing, I too, the Founder, must grow. Once I embraced that concept of this “dual growth” taking place, I then started a list in my notebook entitled “Lessons Learned”. The list is obviously a list of lessons I’ve learned from being in compromising, uncomfortable, or even negative situations in life and in my business dealings with clients. Here are a few of the lessons I’ve not only learned, but am doing something about:

1. Always set clients’ expectations in the very beginning of the engagement. In one instance I failed to do so and it turned into a disaster of sorts. Never again. I am now creating policies and procedures that will be created, implemented, and communicated to all Hawkes Law Group clients- new and old.

2. Ask and document ALL dates that are important to the client. While there may be no courtroom dates to worry about in a client’s matter, a client may have internal deadlines of their own.

3. Smile & Dial! Many entrepreneurs that have service based businesses fall into the trap of running “Feast or Famine” businesses where they have extremely high highs and the lowest of lows in terms of revenue and new clients. I have recently learned that the best way to not find yourself in this situation is to always be in contact with people. So, now I make it my business to speak to clients, friends, family…PEOPLE everyday! While this does not turn into direct business, it keeps me top of mind. Plus, people really do love to hear from me, so it feels good to just catch up.

Learning from my mistakes has been the number one reason Hawkes Law Group has continued to grow. If I had taken the “woe is me” position, then my firm would be shriveling to nothing as the days go by. The opposite, however, is happening- despite my 3 major “boo boos”. Referrals are coming in more frequently. Our conversion rate gets better everyday. Lastly, I’m happier because I have been able to discover certain strengths I did not even know were inside of me.

Take a page from this post and sit down and create your own version of a “Lessons Learned” type list. I promise you’ll be happier once you acknowledge the mistake that was made, and more importantly, you realize what you’ve learned as a result of this mistake. It will make you much more confident in taking other risks in your business. Try it and let me know how it goes.

Happy Learning!

Priscilya Hawkes

Founder- Hawkes Law Group P.C.

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Guest Blog Post: Tashima Jones Talks Branding

Started From The Bottom: 5 Tips on Building a Wealthy Brand from Daymond John, Entrepreneur & Founder of FUBU

By Tashima Jones of TashimaJones.com

Check out this Video Link. Daymond John, the founder of fashion brand FUBU and an investor on reality television show Shark Tank, sits down with Behind the Brand host Bryan Elliott to discuss his background and business philosophy.

It’s refreshing to see Daymond John in this interview with Bryan Elliott on Behind the Brand. It’s FULL of gems on how to build a strong and wealthy brand. You just have to watch it yourself. Check it out here and see some of the lessons I learned from the CEO & Founder of FUBU, star of ABC’s business reality show Shark Tank, and world-renowned marketer, and a creative I hope to chat with!

Build a Brand You Love
Anything birthed out of love will last. Building your brand around a cause or idea you’re passionate about assures success because dedication beats talent, employs patience, and breeds courage. All qualities needed to stand up to the challenges that come with business. Daymond’s appreciation of fashion and desire to see clothes made for us gave birth to FUBU (For Us By Us).

There’s No Shortcuts
This is a huge reason Brand New Money exists. I see many urban entrepreneurs try to bypass the business side of…business. Or they simply just don’t know. It’s one thing to have talent and another to create wealth. A successful company or “personality” is a combination of skill and logistics or the administrative and back-end of building a brand. Daymond’s example of producing an album is a prime example of this.

Split A Dollar
Surrounding yourself with people who know what you don’t know is priceless. Actually it can make a difference in the return on your investment. It’s better to split a dollar with a person who can effectively handle what you can’t versus overspending time and money and still not coming through with a quality product or service. Daymond does an awesome job explaining this concept using an example with fragrances.

Don’t Sell to Your Friends
This includes family members too. There are a few reasons friends and family make bad clientele. They may buy just because of your relationship. This doesn’t help in terms of understanding the quality of your product or service. Or they may not buy for that very reason. They may even try to talk you out of your vision. Daymond suggests putting yourself in front of to those who don’t know you; see if strangers will reach into their wallets and exchange their hard-earned money for your creation.

Stay Small
At times numbers do lie. We often look to amounts to tell whether or not our brand is worth the time, attention, and money of others. But we forget goods like one-of-a-kind paintings selling for millions of dollars. The truth is quality, not quantity, should be your goal. When you are doing your best to create quality the rewards will come. Daymond speaks about a kid in a Harvard dorm room who just wanted a couple of friends and now he has billions – head nod to 30-year-old millionaire, @MarkZuckerberg of Facebook.

About Tashima Jones:

Co-Creator of Tashima Jones Media & Brand Strategist. Holds a Bachelor’s of Science in Business Marketing from the University at Albany. Experience in Retail Buying, Real Estate, Information Technology, Education, & Event Planning. Fun Facts: Certified to teach Language Arts, Editor of two-part novel, narrative cook book. My dream is to be a part of making others’ dreams a reality. Honored to be Justice’s Mom. To contact her, go to http://www.tashimajones.com.

 

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Your Post Here

CALLING ALL OF THOSE WITH SOMETHING WORTHWHILE TO SAY!

If you serve business owners, particularly those in the entertainment industry, we’d love to hear from you. We are looking to feature a guest blogger from time-to-time here on our site.

Leave your contact info below, including your website or blog, if you would like to share something of value with our community of movers and shakers in business and the entertainment industry.

Happy Moving & Shaking,

Priscilya

 

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99 Problems?

Got 99 problems, but you can’t seem to fix one???

As some of you may know, I have an Entrepreneur Membership Program that allows clients to receive certain services over the course of 12 months in exchange for a fixed fee paid either upfront or month-to-month. While I’ve had and currently have clients enrolled in the program, I feel like I can make it a whole lot better! Entrepreneurs have to wear so many hats, especially in a new business venture. The first few hours of the day you might be a visionary. The middle of the day you’re in customer service mode. By the end of the night, you’ve turned into the cleaning service to make sure your environment is up to par for the next day. I get it. You have a LOT going on.

Here’s how I can help: I need to know as a business owner what keeps you up at night? And, I’m not talking about with respect to “law related” things. I just mean as an entrepreneur period. What problem or issue would you love to get resolved once and for all? Explain (in a few sentences to a few paragraphs) in the contact form below, and let me know.

I’m designing the new program around your answers, so fire away! Everyone that responds by July 31, 2014 will receive a complimentary “20 Minute Laser Focus” session where we will spend 20 minutes discussing a better way for you to attack a recurring problem you seem to keep having in your business. Feel free to share this article with your friends that are also entrepreneurs and/or creative types in entertainment.

Happy Sharing,

Priscilya

 

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The Next Logical Step…

There’s something in your life you have been wanting- perhaps for a while or perhaps for only a few moments. Either way, I have a tip to help you figure out whether or not you are on track to getting what you want. I study a lady named Esther Hicks who provides excellent insight on the Law of Attraction, and how it actually works. She talked about what she calls “the next logical step” being a feeling that you get when you expect a certain thing to happen. I’m going to share with you what I learned from her because it has been very helpful in my life and business.

Often times in our businesses we have dreams and goals that are “larger than life” as I like to say. Some of us want to go public or make it in Forbes or grow a business to a billion dollars. While there’s nothing wrong with these goals, sometimes we say we want these goals, but they are so big to us, we cannot imagine them ever happening. It’s just one of those things that we say “would be nice”. And, THAT dear friends is why it will never happen! If you take a moment and really think about something that you’ve wanted in the past, and then later received it, wouldn’t you agree that you had this sense of KNOWING you were going to receive it before you actually did? By knowing I don’t mean you knew the details or circumstances around HOW it would happen. You just sort of had this confidence that it would happen. Think about the energy of wanting a cup of tea. When you go into your kitchen to open the cabinet to pull out your favorite tea cup, your energy is that of KNOWING your cup is there. You’re not walking down the hall with your fingers crossed begging and praying for it to be there. You know it’s there! You walk down the hall with ease and perhaps even absent-minded. You open the cabinet, reach for the cup, and begin preparing for tea. This is the exact kind of energy that must be present in order for you to reach any and every goal in life. You have to basically FEEL as if you have it before you physically have it.

“Isn’t this a law firm? Why are you talking about LOA?” you might ask. Frankly, HLG is not your average business and entertainment law firm. While we post business topics that are more “professional” or “legal in nature”, I know from experience that the proper mindset is necessary in order to achieve any level of success as an entrepreneur or an entertainer. So, if I did not present topics such as this one, I would feel like this blog would be a lie- because I understand where my successes and failures have stemmed from. All the resources in the world on accounting, contracts, marketing, systems, etc. can’t do anything for a mind that does not believe in himself or herself. Belief that you can do it is at the foundation of building a business. So, let’s go back to this whole concept of “the next logical step”. If you say that you want a black Range Rover, but the thought of you getting one feels like a big fat “WOW!!!! That would be SOOOOOO AWESOME”, then you will not get a black Range Rover because you feel like you can’t really have one. Your energy suggests it’s out of reach. If, on the other hand, you want that same car and it feels like a simple stroll down the hall to get your favorite tea cup to have a cup of tea, then you are on the right track energetically, and will get that car at some point in time because it doesn’t feel out of reach, and it feels like “the next logical step”- just like when you opened the cabinet expecting your tea cup to just be there. Of course it was there! THIS is the attitudinal requirement that must exist before you get the thing that you want.

So, my advice is if you have been reaching for a few things in your business that feel slightly out of reach, then temporarily reach for something else that feels more like “the next logical step”. What this does is it puts you in a place of being able to achieve something you actually believe NOW. When that happens, you gain confidence. When your confidence increases, so does your belief. You will start to believe you can be, do, and have more. And, the great thing is- you’re right! Try it and let me know how it works out.

To The Next Logical Step,

Priscilya

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